01 / Publishing principles
Use the strongest current source that actually supports the claim.
- Thai government or regulator records for registration and official emergency information
- Recognized accreditor records for accreditation terms
- Facility-owned pages for the facility’s own contacts, hours, services and fees
- Facility-owned verified social pages only when a stronger current source is unavailable, with the platform and date disclosed
02 / Claims
A checked date records an action, not a promise of truth forever.
Every volatile fact carries a source and checked date. A fee additionally carries an as-of date. Conflicts, unavailable pages and reconfirmation needs stay visible.
- No invented visits, patients, bills, reviews or clinician assessments
- No rankings, testimonials, guarantees or aggregate ratings
- No medical advice, treatment recommendation or suitability claim
- No personal or clinical review credit without a documented real review
Visible claim vocabulary
Read each evidence state as a narrow statement—not a quality verdict.
The same meanings govern visible copy and machine-readable exports. A stronger meaning is not added only for search engines, structured data or language models.
| State | What it establishes | What it does not establish |
|---|---|---|
| Operator-listed service | The exact operator source names the service. | Current availability, suitability, quality or outcome. |
| Request submitted | A form or message was sent. | A confirmed appointment, response or acceptance. |
| Published hours | The source displayed that schedule on the checked date. | Real-time “open now,” a clinician's presence or every department's hours. |
| 24-hour emergency department | The exact emergency department is operator-published as 24 hour. | Every hospital service being 24 hour or an ambulance-response guarantee. |
| Operator-listed amount checked on | The source displayed that amount on the checked date. | A quote, total, stated validity term, inclusions not named or future price. |
| Direct billing | The exact insurer or program, policy, visit and facility still require confirmation and approval. | A synonym for “insurance accepted,” eligibility, authorization or reimbursement. |
| Registry verified | The cited register supports the stated registration or licence field. | Recommendation, quality, current affiliation, open status or service availability. |
| Unknown | The admitted evidence did not establish the field. | Proof that the feature or service is absent. |
04 / Maintenance
High-volatility facts expire fastest.
Phones, addresses, hours and fees receive the shortest recheck windows. Facility registration and bed counts are checked against HCODE. Accreditation is checked against the accreditor’s live term.
05 / Production disclosure
AI helps process evidence; it is never the evidence.
AI-assisted tools are used for candidate-source discovery, record structuring, drafting and consistency checks. A search result, model answer or generated statement is not accepted as a source. Published claims remain tied to the cited government, accreditor or facility-controlled records.
Automation does not create visits, patient experience, medical expertise, clinical verdicts, authorship or review. The public JSON and CSV exports expose the same claim-level facts, dated fees, caveats and source URLs shown on facility profiles.
One visible source of truth
Search and AI visibility use the same visible evidence.
Google says its ordinary Search technical requirements and SEO fundamentals also apply to AI features; no special AI schema or text file is required. Structured data, JSON, CSV and llms.txt may summarize this publication only when they remain representative of the visible, source-scoped page content.
That means no hidden AI-only claims, unsupported schema fields, stronger machine-only wording or FAQ markup for answers a reader cannot see.